As a vegan animal rights chap, I'm more concerned that his shock tactic MIM concert stunt is counter-productive as it's based on discredited charity marketing concepts used by the RSPCC and PETA: if you don't make people cry, they won't donate/convert to the cause. In fact, a lot of people seem to just switch off. At his shows people just check their emails/Twitter or chat when he shows gory footage about dairy cows and egg producing chickens. Of course, most of his band aren't vegan/veggie so there's a humorous sub-text to them 'doing what they're told' by playing along. What next. Will he have them all in PETA t-shirts when the 'f*** Harvest Records' stunt expires?
"Could it be that PETA’s publicity stunts are so extreme and so offensive that they create a backlash? Are their tactics so radical that they are actually counterproductive to what they are trying to achieve?"
http://www.mhlearningsolutions.com/commonplace/index.php?q=node/3798
Lots of people who eat animal products care passionately about animal welfare up to and including the animal's death. Humans have eaten animals and used their by-products for millenia. It's hard to see how random footage of the worst excesses of cruelty will change that fact.
Here's footage that shows pigs being sedated before being slaughtered and butchered for supermarkets, without any evidence of 'Nazi' cruelty. I disagree with eating pigs as they are beautiful and intelligent creatures but I doubt they are aware of their fate when they breath in the carbon dioxide gas and fall asleep forever.
There were 'cheese gougons' on the menu at the o2. Where does that come from? Dairy cows. What happens to them when they can no longer produce milk? What happens to male calves at birth? Morrissey showing Meat Is Murder footage whilst allowing Milk Is Murder cheese to be sold at the O2 seems to suggest he isn't vegan, just has a selective fetish/phobia about animal flesh and sadistic animal husbandry and abbatoir behaviour. Fair enough, but hardly consistent or logical.
Morrissey seems to just want to be shocking and outrageous whilst others seek to educate people in an array of choices rather than bludgeon them with Slaughter/Torture Porn. It's very shocking and causes a frisson in a concert but anyone walking past a burger van after his shows sees how most people ignore it.
TL; DR: Morrissey is using the excesses of animal abuse to troll his audience with gratuitious Torture/Slaughter pornographic images to 'liven up' his otherwise boring mid-concert lull.
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